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In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they're available.
In the modern SAAS software paradigm, the Customer pays monthly Subscription Fees. That gets them usage rights to the software as well as maintenance, updates and upgrades as long as they keep paying the fees.
In both models, if the software becomes big and famous, customers get bragging rights for being users of the software - but nothing more.
https://www.finextra.com/blogposting/22779/how-crypto-tokenonomics-is-revolutionizing-web3